Founding Marketer (Growth & GTM)
Role summary by JobGrid
Founding Marketer (Growth & GTM) at clera: San Francisco, United States; On-site; Lead; Marketing & Growth. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: San Francisco, United States, On-site
- Role classification: Marketing & Growth, Lead
- Source freshness: checked by JobGrid on 2026-06-05.
- Application path: candidates continue to the employer application page with non-personal referral tags.
About the Role
A pre-seed healthtech startup is hiring its first dedicated marketer — a founding team member who will own growth, go-to-market strategy, and brand storytelling from day one. You'll build the marketing function from the ground up, partner directly with leadership, and drive revenue, user growth, and market momentum in a hands-on, cross-functional capacity.
What You'll Do
Define and execute GTM strategy across channels to drive revenue and user growth.
Lead branding and storytelling to craft a compelling narrative that resonates with health-conscious consumers.
Oversee paid ads (Google, Meta, LinkedIn), social media, partnerships, and influencer programs.
Collaborate cross-functionally with product, sales, design, and customer success teams.
Set budgets, forecast outcomes, and measure ROI across all marketing channels.
Build and mentor the marketing function as the company scales.
Develop high-impact marketing campaigns and maintain performance dashboards.
What We're Looking For
Required:
2–5 years of experience in B2C growth marketing, sales, or adjacent fields.
Proven track record defining and executing GTM strategies across multiple channels.
Strong brand storytelling and positioning skills.
Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
Experience with influencer and partner marketing, including negotiation and campaign management.
Proficiency in advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
Experience managing marketing budgets, forecasting, and measuring ROI.
Demonstrated experience building and leading a marketing function.
Strong cross-functional collaboration skills across product, sales, design, and customer success.
Nice to Have:
Strong analytical skills for testing and scaling marketing strategies.
Experience developing and executing high-impact campaigns in a startup environment.
Compensation & Benefits
Salary range: $35,000–$70,000 USD annually (or local equivalent).
Founding team equity opportunity.
Visa sponsorship available.
Location
This is an on-site role based in Helsinki, Finland. Candidates based in or willing to relocate to Helsinki are encouraged to apply.