Head of B2C Sales

We are looking for a commercially sharp, highly organised and customer-focused Head of B2C Sales to lead and grow our residential sales activity across renewable energy solutions and home retrofitting, including heat pumps, solar, batteries, insulation and smart-tech home energy products.

This is a hands-on sales leadership role. In the early phase, you will be the primary person responsible for converting inbound and partner-generated residential leads into signed customer contracts, with support from internal technical experts. As the business scales, you will build the systems, processes and team required to grow B2C sales from a small number of weekly sales to a much higher-volume, repeatable sales engine.

The role sits at the intersection of consultative sales, premium customer service, technical solution-selling and commercial process management. You do not need to be a renewables expert from day one, but you will need the curiosity, intelligence and discipline to learn quickly and sell confidently in a technical, high-consideration market.

The opportunity

The business has a growing mix of residential leads coming from direct website enquiries, partner channels and wider B2B/B2B2C relationships. These customers are typically considering significant home energy investments, often ranging from £10,000 to £50,000+.

The successful candidate will take ownership of the B2C sales journey: qualifying leads, understanding customer needs, coordinating internal technical input, keeping momentum through the process and ultimately converting suitable opportunities into profitable, deliverable projects.

This is not a “sit behind a laptop and send emails” role. It requires someone who will pick up the phone, get in front of customers where appropriate, manage follow-up relentlessly and keep the company’s CRM system (Salesforce) accurate and up to date.

Equally, this is not a high-pressure, transactional sales environment. The business needs someone who can build trust with discerning homeowners, sell ethically, explain complex solutions clearly and know when to move on from poor-fit opportunities.

What success looks like

In the first 6–12 months, success will mean:

● A clear, disciplined B2C sales process is in place.

● Salesforce is being used properly as the source of truth for sales activity and pipeline.

● Leads are followed up on quickly and consistently.

● Conversion rates are maintained at current high levels.

● Sales volume increases meaningfully.

● Customers receive a professional, consultative and trustworthy experience.

● Internal technical resources are used effectively, not wasted on poor-fit opportunities.

● Projects handed to operations are properly qualified and deliverable.

● The business has a clearer view of what team and process is needed to scale further.

Longer-term success will mean building a B2C sales function capable of consistently delivering significantly higher weekly sales volumes across residential renewable energy projects and ensuring that Genous positions itself as the pre-eminent home retrofit firm with commensurate new customer flow.

What will not work well in this role

TThis role is unlikely to suit someone who:

● Relies on high-pressure sales tactics.

● Is overly slick, transactional or “shiny suit” in style.

● Avoids CRM administration or does not keep systems up to date.

● Wants to manage people but not personally sell.

● Is uncomfortable picking up the phone repeatedly and following up.

● Pretends to understand technical detail rather than asking the right questions.

● Gets lost in technical minutiae instead of progressing the sale.

● Wants to spend all day visiting customers without maintaining the pipeline.

● Wants to sit behind a computer and avoid direct customer conversations.

● Prioritises closing at any cost over selling the right solution

Location and working pattern

The role offers some flexibility, but location matters.

The business is based in Stonehouse, Gloucestershire, and the ideal candidate will live within reasonable reach of the office, ideally within around 90 minutes. There may be some flexibility for an exceptional candidate.

You should expect a mix of:

● Remote sales activity.

● Time in the Stonehouse office.

● Customer visits where commercially appropriate.

● Internal meetings with technical, engineering and leadership colleagues.

Much of the current and target customer base is in areas including Gloucestershire, Wiltshire, Dorset, Hampshire, Oxfordshire and London. Being well placed for the South West, M4 corridor and London would be advantageous.

A driving licence and willingness to visit customers are important.

Compensation

Compensation will be competitive and structured to attract a high-calibre sales leader.

The package is expected to include a strong base salary plus performance-related bonus or commission as well as share options in the company. The business is open to paying appropriately for the right person, particularly where there is clear evidence of sales performance, leadership capability and relevant market experience.

Why join?

This is a rare opportunity to build and lead a B2C sales function in a growing renewable energy business with significant ambition.

You will join at a point where the business has strong technical capability, increasing lead flow, established customer demand and a clear need for a commercially driven sales leader to turn opportunity into scalable revenue.

You will have the chance to:

• Own and shape the B2C sales function.
• Sell meaningful, high-value renewable energy solutions.
• Work in a growing market with long-term tailwinds.
• Build process, structure and eventually a team.
• Have direct impact on revenue growth and customer experience.
• Work with experienced leaders who understand the market and want to professionalise the next stage of growth.