Market Research Associate

The Research Associate leverages big data, key secondary sources and core research methods to build and validate numbers in a standardized, transparent and efficient way.

DUTIES & ACCOUNTABILITIES

·       Extracts non-scalable public domain data such as national statistics and trade data and further develops it for use in data estimates

·       Manipulates internal Euromonitor data such as price tracking and digital share of shelf to build granularity into data estimates

·       Builds global and regional company profiles to be used in company and brand data calculations

·       Works with forecasting specialists to adapt models for regional markets and flags conflicts, validates results against primary research

·       Identifies relevant sources and critically evaluates information, recognizes gaps in research and takes logical steps to find the necessary information

·       Commissions in-country analysts for targeted primary research to fill information gaps and provide local insights.  Oversees daily management of ICAs, owning the communication, querying and related admin tasks.

·       Responsible for data checks throughout data manipulation. Runs quality control and provides detailed explanations on sources and data triangulation and the why behind the numbers.

·       Analyses large datasets and manipulates them as needed to create meaningful category/country estimates, as well as monitoring, reviewing, and cleaning up data for internal and external stakeholders, while maintaining records and resolving quality issues

·       Provides explanations and defends our research approach to clients when called upon to do so

·       Collaborates with local specialists on basic interactions with clients to build and sustain engagement

·       Works closely with other teams providing big data inputs, scalable data sources and local insights