Creative Director

About the role

What you'll do

• Lead the Business
• • Leads creative work across assigned agency accounts, guiding the development of brand?defining campaigns
• and multi-channel creative initiatives.
• • Translates briefs into strategic creative direction that connects brand objectives to high?impact creative solutions.
• • Owns brand-level messaging architecture and visual identity, ensuring clarity, consistency, and differentiation
• • Directs multiple workstreams and team members, providing strategic oversight across
• channels and deliverables.
• • Participates in staffing decisions, creative planning, and long-term brand resourcing needs
• • Ensures creative quality and consistency across all touchpoints, reinforcing brand integrity
• • Actively participates in pitch teams, contributing creative strategy and ideas to support new business efforts.
• Creative Excellence
• • Plays a leading role in the conceptual development of client campaigns and agency pitches.
• • Directs the creative team through the concepting process, reviewing work and providing feedback that distills,
• sharpens, and elevates ideas.
• • Leverages AI to enhance creative exploration, streamline tactical work, and spark innovative thinking.
• • Brings fresh, original, and forward-looking creative ideas rooted in brand strategy and audience insight.
• • Ensures that tactical executions deliver on the campaign idea, brand strategy, and communication objectives.
• • Partners with copy, art, strategy, and medical teams to streamline direction and unify creative output.
• • Creates and manages brand guidelines, narrative frameworks, and style guides.
• • Builds trust with clients through creative excellence, strategic thinking, and confident leadership.
• Team Leadership
• • Mentors and develops ACDs, Supervisors, and junior team members, providing guidance on creative craft,
• presentation skills, and leadership capabilities.
• • Shapes staffing and resourcing plans across brands, balancing in-house talent with freelance support.
• • Creates a team culture that values creativity, bravery, experimentation, and diverse perspectives
• • Ensures equitable distribution of opportunities and fosters an inclusive, collaborative environment.
• • Engages with senior creative leadership to ensure internal reviews strengthen the work.
• Client Partnership
• • Participates in brand planning meetings and provides creative leadership that influences strategic direction.
• • Leads creative presentations to clients, articulating creative strategy, rationale, and expected impact.
• • Represents creative on-site during photo shoots, video shoots, VO sessions, and production touchpoints -
• guiding decisions and protecting creative intent.
• • Receives client feedback, interprets asks, and directs the team on revisions that remain strategically sound and
• creatively strong.
• • May participate in MLR review to present work, defend agency decisions, and co-create solutions that meet
• regulatory requirements.
• • Influences client strategy by establishing credibility, understanding business needs, and identifying future
• opportunities.
• Cultural & Industry Fluency
• • Demonstrates deep fluency in design trends, typography, photography, illustration, film, animation, and
• emerging visual languages.
• • Tracks cultural trends, healthcare industry shifts, competitive landscapes, and media evolution to inform
• creative direction.
• • Shares trend insights with agency and brand teams, elevating collective understanding and inspiring
• fresh thinking.
• • Advocates for best practices across mediums—digital, social, experiential, print, motion, and integrated
• campaigns.
• • Pilots new tools, technologies, and processes that improve creativity or operational efficiency
• • Encourages cross-discipline collaboration to strengthen creative delivery and innovation.
• Operational Leadership
• • Oversees operational readiness for major launches, ensuring alignment across creative, account, medical,
• strategy, and production.
• • Partners with account and finance leads to manage scope, budgets, timelines, and profitability.
• • Anticipates resourcing needs, redistributing assignments to avoid bottlenecks and support team wellbeing
• • Establishes quality assurance standards and ensures all creative deliverables meet compliance
• requirements.
• • Guides teams in balancing creative ambition with operational efficiency.
• • Shapes operational strategies for new business efforts, including staffing plans and delivery models

About you

• Specific experience in Gene Therapy/Sickle Cell, Rare Disease, and Multi-Cultural Marketing preferred.
• • 11–14 years of creative experience in healthcare advertising, integrated marketing, or a related field.
• • Demonstrated success leading concept development and delivering breakthrough creative work.
• • Strong presentation skills with the ability to communicate creative strategy clearly and persuasively.
• • Experience managing and developing creative teams at multiple levels.
• • Deep understanding of pharmaceutical and regulatory environments (MLR familiarity preferred)
• pairing scientific       accuracy with emotional impact.
• • Strong cross-discipline collaboration skills.
• • Proficiency with design and creative technology tools, including AI.