Résumé du poste par JobGrid
Email CRM & Automation Manager at Mumsnet: London, Royaume-Uni; Hybride; Temps plein; Marketing et croissance. JobGrid adds normalized role facts, source context, and a path to the employer application page so candidates can compare the listing before applying.
- Location and workplace: London, Royaume-Uni, Hybride
- Role classification: Marketing et croissance, Temps plein
- Source freshness: checked by JobGrid on 2026-06-07.
- Application path: candidates continue to the employer application page with non-personal referral tags.
Mumsnet is the UK’s largest and most influential community for parents, with millions of highly engaged users and one of the most active discussion platforms in the country. Threads on Mumsnet shape national conversations, influence purchasing decisions, drive cultural moments, and create extraordinary levels of repeat engagement and loyalty.
We are evolving how email works within that ecosystem.
Rather than treating email as a traditional newsletter publishing function, we are building a more dynamic, engagement-led approach focused on helping users discover the conversations, content and communities most relevant to them.
This is an opportunity to help shape the next phase of audience engagement at one of the UK’s largest community platforms.
The Role
We are looking for an ambitious and intellectually curious Email CRM & Automation Manager to help reinvent how Mumsnet uses email to drive engagement, retention and repeat visits.
AI will be a major part of this role. We are looking for someone excited by experimenting with new tools, workflows and approaches, and motivated by the opportunity to work at the forefront of how AI can improve personalisation, optimisation and audience engagement.
This is not a traditional publisher CRM role focused primarily on producing and scheduling newsletter sends. You will help build a more personalised, behaviour-led and scalable engagement channel.
You will work across:
- Behavioural segmentation and targeting
- Automation and journey building
- Personalised and triggered sends
- Reporting and optimisation
- AI-assisted workflows
- Experimentation and testing
- Engagement and affiliate optimisation
- New ways of surfacing relevant discussions and content to users
You will also help explore how recommendation-style systems, behavioural signals and audience insight can shape the future of engagement at Mumsnet.
This role reports into the Head of Audience Revenue and works closely with Product, Editorial and Commercial teams.
What you’ll be doing:
- CRM, automation & audience engagement
- Own and evolve Mumsnet’s ESP and email automation infrastructure.
- Build and optimise onboarding, retention and reactivation journeys.
- Develop behavioural segmentation and targeting approaches to improve relevance and engagement.
- Support the development of personalised and automated email products.
- Help connect audience insight and user behaviour with CRM activity.
Performance & optimisation
- Monitor and analyse email performance, identifying trends, opportunities and optimisation priorities.
- Develop reporting and insight loops that help improve engagement, traffic and retention.
- Run structured experimentation across subject lines, content structures, journeys and send logic.
- Work with editorial, commercial and audience teams to identify high-performing content opportunities.
AI & workflow innovation
- Actively experiment with AI tools and workflows to improve productivity, insight generation, analysis, optimisation and automation.
- Explore practical ways AI can support CRM workflows, reporting, personalisation and audience engagement.
- Help ensure the team stays informed about emerging AI-assisted tools, workflows and opportunities.
Product & strategic development
- Contribute to the future direction of Mumsnet’s engagement strategy.
- Help rethink how email products should evolve alongside changing audience behaviours, recommendation systems and platform dynamics.
- Support experimentation around new formats, journeys and engagement approaches.
What success looks like:
- Clear improvements in traffic driven back to Mumsnet from email.
- Higher levels of repeat visitation, engagement and retention.
- Smarter and more scalable automation and behavioural targeting.
- Successful rollout of more personalised, automated and behaviour-led engagement approaches.
- Improved efficiency and learning loops through AI and automation.
- Strong collaboration across Editorial, Product, Audience and Commercial teams.
- Evidence of experimentation, curiosity and continuous optimisation.