North America GEO Lead

North America GEO Lead (Generative Engine Optimization) | One Media

Region: North America (NA)

Focus: 50% Product & Capability Development | 50% Client Leadership

Jellyfish Overview

Jellyfish is a full-service global digital agency and a cornerstone of the Brandtech Group. We are pioneers in deploying generative AI tools—including Pencil Pro, the world’s No. 1 GenAI platform—to revolutionize creative production and performance. In One Media, we don't just buy space; we own the intersection of data, technology, and consumer intent.

Role Overview

The North America GEO Lead is a critical executive leader for the North American region. This role is designed for a visionary who can bridge the gap between "what’s next" in AI technology and "what works now" for the world's most sophisticated brands.

You will spend half of your time as a Product Architect, evolving our proprietary GEO tech stack and methodologies. The other half will be spent as an Executive Consultant, acting as a trusted advisor to our most strategically important NA clients, ensuring GEO is embedded as a mission-critical pillar of their growth.

Key Responsibilities

50% Product & Capability Development

• North American GEO Strategy: Define the regional roadmap for GEO, ensuring Jellyfish remains the market leader in navigating AI-mediated discovery (LLMs, SearchGPT, Perplexity).

• Proprietary Tech Evolution: Act as the primary stakeholder for the development of ShareofModel™ and other technology solutions in NA, ensuring these tools solve specific regional client challenges.

• Methodology Innovation: Develop and standardize "Generative Engine Optimisation" frameworks in collaboration with the global lead, moving beyond keywords to entity reinforcement and citation frequency optimization.

• Capability Scaling: Design the training and operational workflows that allow GEO to be deployed across the wider One Media team, ensuring technical excellence is scalable.

• Pencil Pro Integration: Partner with Creative teams to close the loop between GEO insights and GenAI content production, creating a seamless "Insight-to-Activation" workflow.

50% Client Stewardship & Leadership (The Consultant)

• Tier 1 Client Leadership: Serve as the senior GEO lead for Jellyfish’s most significant North American accounts, translating complex AI shifts into board-level business strategies.

• Commercial Growth: Own the GEO revenue targets for NA; identify opportunities to expand existing partnerships and lead the GEO narrative in high-profile new business pitches.

• Strategic Consulting: Move clients from "AI curiosity" to "AI maturity," helping CMOs navigate the transition from traditional search to an ecosystem where AI agents influence the purchase funnel.

• Executive Thought Leadership: Act as the face of GEO for Jellyfish in North America, appearing at industry events and authoring white papers that challenge the status quo of search.

• Senior Mentorship: Direct and coach a high-performing team of specialists, fostering a culture of "Real & Rigorous" analysis and frontier-thinking.

Key Competencies & Skills

• Hybrid Expertise: Deep technical understanding of Knowledge Graphs, LLM training data, and NLP, paired with the commercial gravitas of a seasoned agency executive.

• Agentic Visionary: You are already building strategies for a future where "Agentic" behavior—AI agents shopping on behalf of humans—is the norm.

• The Connector Mindset: The ability to see a citation gap in a ShareofModel™ report and immediately identify which One Media or Creative service is required to bridge it.

• North American Market Fluency: Deep understanding of the NA media landscape, retail media networks (Amazon, Walmart Connect), and how AI search intersects with them.

Values & Behaviours

• Real & Rigorous: We lead with data. Every client recommendation must be rooted in measurable signals from our proprietary AI toolset.

• Free-Thinking: You don't wait for a Google algorithm update to react; you anticipate the shift in how models think and adapt our products accordingly.

• All Authors: You own the NA GEO P&L and the success of the capability as if it were your own business.

• One Bloom: Radical collaboration across SEO, Paid Media, Data, and Creative to deliver a unified "One Media" vision.