B2B Marketing Executive

We are looking to hire a B2B Marketing Executive to join our marketing team.  

This is a semi-entry-level position.
This is an office-based role out of our London office.

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We’re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.

You will be responsible for planning, coordinating, and delivering marketing activities that engage WGSN prospect accounts and existing clients. This is a highly organised, execution-focused role that requires strong attention to detail and the ability to manage multiple workstreams. You will play a key role in keeping marketing initiatives on track by creating and managing trackers, spreadsheets, and timelines, and by supporting the logistics and administration of digital marketing campaigns as well as in-person and virtual events.

The WGSN marketing team blends creativity with strategic thinking using data-driven decisions to create the right commercial outcomes and elevate the WGSN brand. Our talented team is based across APAC, EMEA, LATAM and NAM and brings together a range of skills to deliver world-class marketing campaigns.

Project Management & Coordination:

• Take a highly organised, hands-on approach to managing multiple marketing projects simultaneously.

• Create and maintain trackers, timelines, and campaign calendars to ensure activity is delivered on time and to a high standard.

• Coordinate across internal teams and stakeholders to keep projects on track and aligned to objectives.
  

Campaign & Activation Execution:

• Support the planning and delivery of multi-channel marketing campaigns targeting WGSN prospect accounts and existing clients.

• Contribute to prospect marketing activity across the funnel, including supporting nurture journeys and lifecycle stages (e.g. pending, MQL, SAL).

• Assist with copywriting and the development of campaign assets to drive engagement and conversions.
  

Event & Webinar Support:

• Provide end-to-end logistical and administrative support for both in-person and virtual events (including webinars and LinkedIn Live sessions).

• This includes venue research, supplier coordination, raising purchase orders, managing event materials (e.g. printing, name badges), and supporting event delivery.

Reporting & Performance Tracking:

• Maintain campaign trackers and reporting frameworks to monitor marketing activity and performance.

• Track key performance indicators, support data analysis, and produce regular reports on campaign effectiveness, customer engagement, and ROI. 

Marketing Operations and Administration:

• Provide essential operational support to the marketing team, including raising POs, managing finance trackers, setting up vendors in internal systems, and ensuring accurate record-keeping across campaigns and activities.
  

Digital Marketing:

• Support the execution of digital campaigns, including building emails and landing pages, uploading and managing data, and working within platforms such as Marketo and Salesforce.

• Ensure accuracy, consistency, and best practice across all digital touchpoints.
  
  

This list is not exhaustive and there may be other activities you are required to deliver.