Product Designer

You'll be our second designer, shaping a product used by thousands of small brand owners and marketers to create images and video with AI. These are people with taste and ambition but not Photoshop skills — they need to go from an idea to dozens of on-brand assets, fast.

The design challenges here are genuinely novel — you'll design for non-deterministic outputs, prompt-based workflows, and creative tools that didn't exist two years ago.

You will

• Prototype AI interactions that can't be wireframed — streaming outputs, prompt iteration, model controls
• Own onboarding and activation flows that directly impact trial-to-paid conversion
• Write the words too — microcopy, empty states, tooltips, error messages. There's no content designer
• Design features end-to-end — from exploration to shipped product
• Work directly with 5 engineers and the CEO, who drives product priorities — there's no PM layer, no design manager

You

• You've designed product for a SaaS or consumer product — ideally creative tools or AI-native products
• You're genuinely curious about generative AI and excited to design for it
• You're self-directed — you set your own quality bar and work directly with engineers and the other designer
• You think about conversion and activation, not just aesthetics
• You're uncomfortable with unshipped work sitting in Figma. You'd rather ship something real today than present something polished next week

The setup

You'll work alongside Henrik – our current designer. How you split the work — by product area, by project, by type of work — is something you'll figure out together.

In your first

Week

• Use the product extensively as a customer would — understand what works, what's confusing, what's missing
• Meet the team and understand how design and engineering work together today
• Pick up a design task and ship it

3 months

• Own and redesign a significant user flow — onboarding, creation, or generation
• Establish pragmatic shared patterns — how AI outputs are presented, how generation controls work, how errors surface — that make the product more consistent
• Be a full partner in deciding what we build, not just how it looks

6 months

• Have visibly raised the design quality and conversion performance of the product
• Be the person who understands our customers deeply — their workflows, struggles, and goals
• Evolved and refined a scalable design system in close collaboration with the other designer