Product Marketing Lead

Our customers are small brand owners learning AI image and video generation — most of them for the first time. The best way to keep them is to make them great at it. You'll own everything between "just signed up" and "power user." That's a wide remit for one person — your first priority is in-product education and activation, and you'll expand from there as you prove what works.

You will

• Define what "activated" means, build the instrumentation to track it, and own the number — we don't have a mature data stack yet, so you'll help build it
• Build in-product education: onboarding flows, tooltips, contextual help, templates, and prompt libraries — you'll spec these and make a strong case for eng time to ship them — impact wins prioritization
• Create evergreen tutorials, guides, and video walkthroughs that work at scale
• Own lifecycle email flows that activate and retain customers
• Be the primary source of qualitative customer insight — session recordings, support tickets, interviews, churn surveys. You'll talk to customers constantly, then turn what you learn into education that scales

How you'll work

You'll report to the CEO and work directly with product and engineering — there's no marketing team yet, so you'll have a seat at the table on product decisions that affect customer success.

You

• You've done customer education or product marketing at a self-serve or PLG company
• You can produce video fast and scrappy, without a production team
• You're data-driven — you'll define activation metrics, pull your own data, and prove your work moves the numbers
• You're deeply curious about AI and can translate a genuinely novel technology into "here's how you get a great result in 10 minutes"
• You think about content as a product, not a checkbox

In your first

Week

• Use the product deeply — go through every flow as a customer would
• Audit what exists today: help docs, onboarding, emails, templates. Identify the biggest gaps
• Talk to customers and understand what makes them succeed or churn

3 months

• Launch a structured onboarding program that measurably improves activation — with a focus on in-product experience, not just external content
• Build a template and prompt library that gives new customers great starting points
• Have a clear activation metric and a baseline to improve against

6 months

• Have a clear, measurable impact on customer activation and retention
• Be the voice of the customer internally — the person who knows what users struggle with and what they love
• Own the churn feedback loop — understand why people leave and build education that preempts it