Growth Lead

You'll own how Kive grows. Today that's paid social and product-led growth — acquisition, activation, and conversion. Over time, your scope will extend into retention and expansion. You'll have more direct impact on revenue than anyone outside the founding team. You'll take over the growth engine from our CEO and scale it.

Our customers are small brand owners and marketers who use Kive to create images and video for their businesses. Sub-$3k ARPA, high volume, self-serve. If you've only scaled enterprise or mid-market SaaS, this is a different game.

You will

• Own and scale paid acquisition with real budget authority — and use Kive itself to make the ad creative
• Optimize the full funnel: landing pages, onboarding, trial-to-paid, pricing, in-product upgrade prompts
• Run experiments fast and kill what doesn't work
• Work directly with the CEO during the handoff, then own the function independently
• Pull your own data — there's no data team, so you'll build your own dashboards, run cohort analyses, and write SQL daily

You

• You've scaled a self-serve or PLG product before — high volume, low ARPA
• You think in funnels, cohorts, and payback periods — not impressions
• You're hands-on. You'll be in the ad account, the analytics dashboard, and the product on day one
• You have strong creative instincts and genuine curiosity about AI — you understand what makes people stop scrolling

In your first

Week

• Get access to ad accounts, analytics, and growth data
• Understand the full funnel — where customers come from, how they convert, where they drop off
• Make ads using Kive and form your own view on the product

3 months

• Own the entire growth engine and have a clear view of what's working and what's not
• Have optimized the existing channels before expanding to new ones — whether that's creator/affiliate, SEO, or something we haven't considered
• Build the reporting and feedback loops between growth and product

6 months

• Have meaningfully scaled customer acquisition — or improved unit economics on the current channels. Ideally both, but we'd rather see one done well than two done halfway
• Establish a repeatable experimentation process the whole team can learn from
• Start thinking about your first hire